3 Questions Your Creative Agency Should Be Asking to Help Recognize Holes in Diversity

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“The advertising industry is facing a reckoning on at least two fronts. On the consumer side, an increasingly diverse marketplace expects the brands they support to take civic action to champion the values of their consumers. This shift in consumer expectation has put pressure on the employee side, where diversity numbers in both rank-and-file and C-suite positions are not only dismal but also embarrassing.”

“In order to meet these emerging marketplace demands, it’s clear creative agencies need to take rapid strides towards attracting, retaining, and promoting people of color. This is easier said than done.”  –Read more

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