Apple’s China hopes are looking up after a solid Q2 and the upcoming 5G iPhone 12 launch
The iPhone 11 family
Following Q2 2020 smartphone shipment reports highlighting the mobile industry’s struggles in key global markets like India and the US, it shouldn’t be surprising to also see China’s numbers declining during that same period.
Two regional standouts, one clear winner
The market is starting to revolve around 5G
Apple, of course, is not the second-largest smartphone brand in the world’s most populous nation, instead ranking behind both Vivo and Oppo in addition to Huawei while narrowly defeating Xiaomi. Xiaomi, Vivo, and Oppo all registered huge declines in Q2, although the “others” section of Counterpoint’s rankings, which includes the likes of Samsung, suffered an even worse combined drop of no less than 68 percent.
Obviously, the market’s evolution will greatly depend on the COVID-19 health crisis, which has been largely contained in China but could always erupt and come back with a vengeance again, as other regions have experienced of late. Even with the deadly virus “mostly contained”, a certain level of consumer skepticism and a general desire to avoid or at least limit non-essential spending is to be expected for a while longer practically worldwide.
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, PhoneArena reports