Ayushmann Khurrana uses the power of social media to draw attention to India’s undiscovered artists

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“I follow a lot of incredible young poets, singers, performing artistes, dancers who are yet to burst onto the scene and I’m always awed by their talent. So, I try to use my social media to draw attention to these really fantastic artists who I feel are the future disruptors. The reason for doing so is rooted in my past,” says Ayushmann Khurrana.

Ayushmann has been doing this since 2019, and has used the pandemic to discover and endorse such talent.

Ayushmann Khurana

“When I was looking to make a name for myself, I didn’t have the power of social media to put myself out there. I didn’t have the ways to get the opportunities I could have got years back. So, I feel if we all can use our social media as a platform to bring out some of the best talents, we would be doing right by our country and the genius it has to offer,” he said.

Ayushmann truly believes that India has talent in abundance which just needs to be discovered more aggressively. 

He said: “There is a need to constantly find brilliant new artists because they will be shapers of the future. Their honesty to the craft and passion make my day. Anywhere you look, you will find raw talent in our country. Let’s share and celebrate their skills and bring out the future generation of artists from the house next door.”

On the work front, Ayushmann was last seen in Gulabo Sitabo, co-starring Amitabh Bachchan and directed by Shoojit Sircar. His upcoming films include Abhishek Kapoor’s Chandigarh Kare Aashiqui, Anubhav Sinha’s Anek, and Anubhuti Kashyap’s Doctor G.

Ayushmann Khurana


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