Google’s latest R&D project is Shoploop, a mobile video shopping platform

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Google’s latest experiment is a video shopping platform designed to introduce consumers to new products in under 90 seconds. The company today is launching Shoploop, a project from Google’s internal R&D division, Area 120, where it tests out new ideas with a public user base. Shoploop’s founder, Lax Poojary, had previously worked on online trip […], Mobile – TechCrunch reports

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