How to Make Your Own Luck (Ep. 424)

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“I’d like you to pay special attention to this episode because there will be a quiz at the end. We’re trying something a bit different. If it works, we might start a spinoff podcast based on this idea. The inspiration goes back to the fact that before Freakonomics Radio took over my life, I wrote books. And the thing about a book is, you often spend several years on it — there’s the idea, the research, and reporting, outlining, rough drafts and more drafts, and finally, you publish your book. Then, if you’re lucky, you get to go on a radio or T.V. show or podcast to talk about it, to promote it. But as every author knows, this experience can be unsatisfying.” Freakonomics reports.

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