Humans Actually Have an Irrational Preference For Round Numbers
Would you rather save 90 percent with a product discount or 91.27 percent? New research suggests that our minds are wired to prefer nice, round numbers over irregular ones, even when the irregular option means a better deal overall.
This taste for numerical aesthetics was revealed in a study involving 1,552 participants across six different experiments. The volunteers were tested on their responses to, and assessments of, rounded and non-rounded numbers when putting up against each other.