Humans Actually Have an Irrational Preference For Round Numbers

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Would you rather save 90 percent with a product discount or 91.27 percent? New research suggests that our minds are wired to prefer nice, round numbers over irregular ones, even when the irregular option means a better deal overall.

This taste for numerical aesthetics was revealed in a study involving 1,552 participants across six different experiments. The volunteers were tested on their responses to, and assessments of, rounded and non-rounded numbers when putting up against each other.

 

Read full article on ScienceAlert

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