It’s Facebook vs. YouTube: Official music videos coming to Mark Zuckerberg’s platform in August

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Music Business– “For years, Facebook CEO Mark Zuckerberg has been telling investors of a strategy to transform his company into a “video first” organization.”

“Here at MBW, time and time again, we’ve wondered whether – and when – this could one day leave Facebook as a natural rival to YouTube as the de facto home for music video (and also what this could mean for Vevo).”
“To date, this hasn’t transpired. In fact, the prospect of Facebook becoming a hub for music video appeared to take a hit in 2017 and 2018, when the major music companies inked global licensing deals with the platform that focused on “social experiences” – but didn’t appear to contain any kind of premium music video element.”
“That’s all about to change. Starting next month, official (as in, officially licensed) music videos are coming to Facebook in the US – and the social media giant is busy trying to convince artists to opt-in.”

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