SoundCloud and Pharrell might just have uncovered a slew of future hits on ‘I Am Other, Vol 1’

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In April, SoundCloud announced a special partnership with Pharrell Williams and i am OTHER in which the parties asked the global SoundCloud community to share original tracks “inspired by the moment”. (That moment, in the most part, relating to the strangeness, sadness and sense of displacement caused by the COVID-19 pandemic.)
These artists were asked to use the hashtag #SCxiamOTHER to denote their participation in the campaign.
Today (July 10) SoundCloud has revealed that it received 25,000 submissions and revealed the first ten tracks selected for i am OTHER, Volume 1.
The company says all ten of the acts “impressed Pharrell”. And that is for sure a cool thing to do. Music Business reports.

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