The Box: a new life for a formerly abandoned hotel in Riccione, Italy

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TRENDLAND – “In the center of the Italian seaside town of Riccione, the Hotel Sixty was left abandoned for 9 years. Following an eight-month renovation, Marianna Chiaraluce and Alfredo Monetti of branding and strategy firm Hospitality Mood gave a new life to the abandoned hotel as The Box.”
The Box’s philosophy rotates around a simple concept: less, but better,” said Marianna Chiaraluce and Alfredo Monetti.
“When imagining The Box, the creators focused on what people really need when they are away from home: comfort, beauty, and human connections.”
 

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