This Isn’t ‘Cancel Culture.’ The Goya CEO Is Just a Moron.

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“The Goycott is the threatened boycott by Latinos of Goya Foods, the largest Hispanic-owned food company in the United States,” msn reports.
Notice I said “Hispanic” and not “Latino.” Don Prudencio Unanue and his wife, Carolina, migrated from Spain to Puerto Rico and then to the United States, where they founded the company in Manhattan in 1936. The Spanish are considered “Hispanic” but not “Latino.” That seemingly minor detail will become important later on in this story.
“Understanding the Goycott can be difficult if you’re not Latino—or even if you are Latino, but not fortunate enough to be Mexican American or Mexican. That subgroup, with roots south of the border, makes up more than 60 percent of the U.S. Latino population.”

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