What YouTube’s Famebit Failure Can Teach Us About Influencer Marketing

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It would be great if working with influencers was like hiring someone on Fiverr. Give them the money, they do their magic, and voila — campaign success!
But, as Warren Buffett said, “You can’t produce a baby in one month by getting nine women pregnant.”
“It’s a hard lesson to learn. One that YouTube has learned for themselves. Three years after acquiring Famebit, the self-service influencer marketing platform, they’re shutting it down. That platform allowed brands to submit campaign opportunities for as little as $ 100. Influencers would opt into campaigns, and brands would select the ones they liked.” Entrepreneur reports.
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